The Price Center Welcomes Abigail “Abby” Parrilla to Lead its Growth Through Development of Innovative, High-Quality Programming While Maintaining Small-Community Feel 

Newton, MA – September 25, 2024 – The Price Center, a model service agency empowering and caring for individuals with special gifts, needs, and abilities, is welcoming Abby Parrilla as its new Chief Executive Officer. Abby Parrilla arrives with a mandate to lead the growth of The Price Center’s programming and service levels to meet the Greater Boston and Metro West communities’ growing needs while maintaining its “small community/family” appeal. Parrilla has extensive executive experience with agencies for special individuals and their families and has been the catalyst for many groundbreaking initiatives. In previous leadership roles, she has developed a strong culture of excellence and appreciation. Moreover, programs under her guidance have improved quality assurance, demonstrated rigorous policy development, and shown continuous improvement. Centering these accomplishments, Parrilla brings to The Price Center her tremendous enthusiasm and energy, along with a passion for advocacy and human rights.   

“Following the thorough review of The Price Center’s need to innovate and grow while protecting its strong commitment to its unique family culture and quality, we identified Abby Parrilla as a leader capable of leading our efforts,” said Mary Flynn, Chair of The Price Center’s board of directors. “We thank our incredible interim CEO, Electa Sevier for her outstanding leadership and expertise during our search and are excited to welcome Abby into The Price Center family.” 

Abby Parrilla has consistently demonstrated strong leadership, management, business development, and effective communication skills. She has almost twenty-five years of experience in managing large groups of people across various for-profit and non-profit sectors, and before arriving at The Price Center has been the CEO of the Arc of the South Shore. These include business development management for PepsiCo and social work at Boston’s Children’s Hospital, admissions, public relations, outreach and marketing for the Boston Public Schools, executive leadership for the Massachusetts Aging Services Access Points, and management consulting, and operations management for Beth Israel Deaconess Medical Center.   

Throughout her career, Parrilla has developed recruitment and retention strategies for both employees and consumers and has fervently advocated for elder and disability rights. She serves as a motivational speaker, is a trained mediator, and is bi-lingual in English and Spanish. Officially, Abby Parrilla joins The Price Center on Sept 30, 2024.    

To meet Abby Parrilla and The Price Center community, come to The Price Center’s Fall Festival on October 19th, at 27 Christina Street in Newton at 11am.   

About The Price Center 

For more than 40 years, The Price Center of Newton, MA has served extraordinary people across a range of abilities with a commitment to maximize each individual’s self-confidence and self-advocacy as well as their physical, emotional, and intellectual capabilities. By respecting individuality, valuing individual preference and diversity, cultivating compassion, promoting growth, encouraging full participation in community life, exceeding quality and safety standards, and adhering to the highest ethical standards, The Price Center and its programs empower, encourage, and care for individuals with special gifts, needs, and abilities. www.thepricecenter.org.   
MEDIA CONTACT: mmarkowitz@thepricecenter.org